Setting an appointment is the most important step in building a sales opportunity. It’s setting up a meeting for a salesperson to communicate with potential consumers, which could lead to a successful transaction. Appointment setters are trained professionals who have a track record of persuading prospects to agree to meet with salespeople. They make phone calls to potential clients and customers (prospects) to introduce them to your company and the items or services it provides. Typically, this entails leveraging a contact list of previously created qualified leads and setting up meetings as needed.