Nothing adds credibility to your case more than well-researched data; with the right segmentation and focus on current market trends, mega organizations have been able to cut down on their costs significantly whilst delivering better results by optimization. Market research offers the vital information required to strategize the financial and technical aspects of your business while working strongly and near-perfect projections for the upcoming quarters. Market Research from 2016 predicted a mega surge in the web3 and blockchain space, and the 2021 market was all out of the upcoming market dip and the slowdown that non-essential/ leisure services could face.